Opening the doors to the
chapel had revealed priest Jun
Matsumoto (27) waiting at the
altar, ready for people to
make a “潤いの誓い (vow of
moisture)”. This was the setting
for the Arashi star’s
commercial event today in
Tokyo, reports Oricon.
The popstar has been chosen
to promote Daio Paper ’s エリ
エール (Erie-ru)
「+Water」tissues, and
appeared in front of the press
in a priest costume.
“I’m not married, and not
everyone gets to stand where
the priest does so I was really
nervous today, ” Matsumoto
said.
In the commercial, Matsumoto
shows how the tissues have
170 per cent more liquid in
them compared to Daio
Paper ’s previous products by
touching them and wiping his
face with them.
Matsumoto continued to
comment on the product’s
keyword “潤い (moisture)”.
“It’s a Japanese character I see
a lot (潤) so I was really happy.
“I had discussions with the
(commercial’s) director about
what we could do to make it
clear that this was something
totally different (from previous
products), ” he said.
During the event, Matsumoto
was labelled the “潤い男子
(Moisture Men)” representative
after he had commented that
tissues were something people
use every day, and although “it
might only be a small thing, it
gives you warm and fuzzy
feelings ”.
When the press asked
Matsumoto whether he called
himself an 潤い男子, the
singer took a moment to think
and grinned.
“I hope the word ‘潤い男子’
becomes the next popular
phrase like イケメン男子
(Ikemen Danshi, handsome
men). Please make it happen,”
he said.
+Water tissue commercials will
begin airing on TV from
September 23, while the tissues
will go on sale from October 1.
source:Momoedgewood
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